People who keep up with fashion and its trends know that fur has been very popular for the fall and winter this past year. For some, it's always in fashion. But many people also tend to wonder if these designers forget that wearing fur is often associated with controversy. For the first time in a very extended time, more designers are opting to utilize fur than not. Among designers such as Oscar De La Renta, Proenza Schouler, Diana Von Furstenberg, and Thom Browne (just to name a few) were some of the designers that chose to incorporate fur in their wardrobe. Not only that, but in other regions such as Milan is just got hairier. The NY Times states that "fur became a trend because of a marketing campaign." Throughout the years, many designers have attempted to lure young designers to embrace fur by giving them free samples and through trade groups. Many young designers went about it by "saying they were less interested in fur as a luxury statement or an act of defiance than as a novel design." Fur marketing is done by giving designers free money and fur so they can have it go down the runway even though the population will never see that clothes in shops, says Dan Mathews, who is the senior VP for PETA. And although some people know about what happened in the chain production, they still choose to wear fur and indeed do believe it is humane.
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